About Us
About Bespoke Argentina
Who We Are
Born From Decades of Local Knowledge
Bespoke Argentina was born from something very simple: decades of deep knowledge of the country and the conviction that Argentina deserves to be shown differently.
Behind this project is Leone Viajes — a registered travel agency with a strong track record in the tourism sector, member of the Federación Argentina de Asociaciones de Empresas de Viajes y Turismo (FAEVYT) and the Asociación Rosarina de Agencias de Viajes (ARAV), Registry N° 11745. What we built with Bespoke Argentina is the most complete expression of that journey: private, tailor-made travel for international travelers who want to discover the real Argentina, backed by a company that knows it from the inside.
Our History
Over Two Decades of Building the Right Connections
The story of our agency is tied to the trajectory of its founder, Cecilia Leone, who has 44 years of uninterrupted experience in the tourism industry, having worked successfully in both retail and wholesale travel companies.
In 2003, drawing on all that knowledge, she founded Leone Viajes in the city of Rosario. From the very beginning, the company dedicated itself with passion to the development of national and international tourism. Over the years, we consolidated a network of operators, guides, hotels, and providers across the entire country — from Buenos Aires to the most remote corners of Patagonia — that represents the true asset behind every itinerary we design.
The Bespoke Story
A New Generation. A New Standard.
Drawing on decades of experience in both outbound and inbound tourism, and with the arrival of a new generation in the business, we decided to bring Bespoke Argentina to market.
This specialist channel was created to serve the international traveler arriving from the United States, Canada, Europe, or Australia looking for something more than a standard tour. We created a private concierge that understands the expectations of a global audience — combining fresh thinking and new approaches with deep local connections and the solidity of a company that has known this terrain from the inside for over two decades.
The Team
The People Behind Every Journey
Cecilia Leone
Founder & General Director — Leone Viajes
With 44 years of experience in retail and wholesale tourism, Cecilia is the architect of everything Leone Viajes represents today. She founded the company in 2003, leading the national and international tourism strategy ever since. She brings solid relationships with the best operators in the country and oversees the overall operations of every journey we deliver.
Gina Helguero
Co-Founder & Director — Bespoke Argentina
A licensed tourism professional, Gina represents the new generation driving the evolution of the company. She leads the design of personalised itineraries and manages direct relationships with international clients from first contact to return home. Her careful selection of hotels, guides, and experiences is what turns a good trip into one that stays with you.
Agustín Helguero
Director of Marketing & Commercial Strategy
Agustín brings a global perspective and years of experience in international markets. A specialist in boutique hospitality, brand positioning, and global commercial relationships, he designs the communication strategies that connect what Bespoke Argentina has to offer with the international travelers who are looking for exactly that — even if they don't know us yet.
Why Bespoke Argentina
A Registered Agency. A Real Track Record. Complete Peace of Mind.
We are a registered agency with over two decades of operation in Argentina — not a startup, not a platform, not an experience aggregator. Behind every journey we design is a company with a registered file number, a history, and relationships built over decades — and the responsibility to get it right.
When an international traveler books with us, they can have complete confidence that their trip will be perfectly executed. We work with the most trusted providers in the country — hotels, guides, operators, and services selected over years of work in the field. Every detail is considered, confirmed, and backed by a company that knows Argentina from the inside.
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